My guest today needs no introduction. He has been on the podcast before, and I am 100% certain you’ve heard him speak or you have one of his books on your bookshelf right now! Yes, we are speaking to the brilliant Alan Berg!
Alan Berg is a speaker, author, and sales trainer and he recently published a new book called Why Are They Ghosting Me? Wedding & Event Pro Edition: 9 Reasons Why They’re Not Replying To Your Emails and Messages — And How to Fix Them. As the title suggests, he covers nine of the most common reasons you’re getting ghosted and detailed tips on how to fix them.
Though his book is geared towards wedding and event professionals, I know you’ll still get a ton of useful information from this episode if you have any type of service-based business. Because although it seems like a harmless metric, the ratio of inquiries to bookings you receive can tell you a lot about how you can improve your customer experience. In the episode, Alan shares why this is the case and gives us a glimpse into the tips he mentions in his book to avoid frequent ghosting.
P.S. Make sure you stay until the end of the episode because we have a special discount only for the She Who Dares podcast listeners!
Alan Berg’s new book: Why Are They Ghosting Me? Wedding & Event Pro Edition: 9 Reasons Why They’re Not Replying To Your Emails and Messages — And How to Fix Them
The biggest reason why potential clients are ghosting you.
Opportunity costs of ghosting.
How to navigate your inquiries, and how transparency breeds trust.
Another big reason you get ghosted: replying too quickly.
The rundown of the 9 reasons you’re getting ghosted.
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I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
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