Welcome to the Wedding Pro CEO podcast! My guest, Andrea Shah, has a unique background. She started out in the translation industry and worked on websites for a few years until she has her first baby. Like a lot of business owners, spending 50 hours at an office wasn’t really appealing to Andrea anymore so, she started freelancing and it’s been a gradual shift into copywriting!
Today, Andrea and I are talking about how important your copywriting is for warming up your leads! Your copywriting is a lot of times what sells you or your services on your website, so it is crucial that you make the best impression to your ideal client!
So, join us as we dive into how your copywriting on your website can attract your ideal client in the wedding industry!
A lot of times people need to think about details,Andrea Shah
write out what’s unique about them, and then keep digging.
Think of your copywriting session as a therapy session for your business. Your copywriter should make you feel so comfortable that you can word vomit everything out without hesitation. If you’re not feeling like you can word vomit, your copywriter might be asking the wrong questions.
One of the most critical aspects of creating effective copy is understanding your ideal client. Andrea emphasizes the importance of creating a brand voice that really speaks to your ideal client. Your brand voice is the personality of your brand, and it should reflect exactly who you are and who you want to attract.
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Once you’ve found that voice that will speak to your ideal client you have to make sure that your copywriting is super personal and you address the pain points of your ideal client! By speaking directly to them, you’ll be able to make a connection that’ll leave them swooning and way more likely to book with you.
Which leads to another essential part of your copywriting… your sales funnel! First impressions are everything and that’s why creating a killer sales funnel is absolutely essential to winning over your ideal clients. From the moment they encounter your services to the moment they book, you want to guide them down a very easy path that’ll leave them saying “I do” to working with you!
The best way to make sure that happens is with crafting headlines that grab their attention and using eye-catching images to keep them interested in your website. Show them why you’re the vendor of their dreams and why they simply can’t say “no” to working with you! That’s what your copywriting is all about!!
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I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
small biz coach
I have experience speaking at both live and virtual events, educating creative and wedding entrepreneurs how to step into their role as CEO. If you're looking for speakers for your next conference, workshop, event, or the next guest for your podcast, I'd love to see how we can collaborate!
your business bestie + mentor + coach + cheerleader for wedding professionals and creative entrepreneurs
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