From Overwhelmed Business Owner → Confident CEO
For established wedding business owners who are ready to build a strategic team, understand their numbers and step into the role of CEO… so they can ditch the overwhelm and build a profitable business they love!
I see you. You created your wedding business and have had some great success, but you work 24/7 and never seem to have enough $ left over to pay yourself. You’re ready for the strategy to cross the $100k, $200k or even $300k+ revenue goals without the burnout you’re feeling now.
Here’s the thing. Most of us got into this industry because we LOVE our craft. Then you realized that there’s a LOT more to your success than what your couples see. What you need is a strategic step by step model on how to maximize sales, grow your profit and build a team without sacrificing your life.
You have the business. Now it’s time to become a profit generating CEO.
Cindy Thurk, CM Promotions
Money goes in and money goes out but there is never enough left over to pay yourself.
Engagement season is great but the rest of the year is feast or famine. There’s no consistency to count on and I’m never sure if we’ll have enough.
What if they mess up an event? What if they don’t do it like me? And honestly, I’m not sure I’m cut out to be a leader.
If you are nodding along and wondering “how did this girl get inside my head??”, keep reading.
Learn the strategy from someone who has built 2 multi-six figure event businesses doing over 100 weddings per year (none of which I do myself). My kick booty team keeps me out of the day to day so I can focus on big picture growth and profit. I’ve made ALL the mistakes so you don’t have to.
A Step By Step Roadmap
Growing a team, managing your finances and building profit are big CEO moves. You’ll move further faster with the support of our community of driven business owners, expert guest educators and of course me!
Community + Accountability
There is no magic pill. Building the profitable business you’ve always dreamed of will take work. I will give you all of the tools, resources and tough love you need to reach your highest goals!
A No Fluff Approach
CEO Mindset
Strategic Team Building
Profit Maximization
Sales Funnels
It might not be the CUTE stuff but it’s the CRUCIAL stuff.
And it’s exactly how I built MULTIPLE 6-figure businesses and help other wedding pros like you do the same.
A 6-month program for established wedding pros who are ready to ditch the overwhelm, create consistent profit, build their dream team and confidently grow their revenue to $100k/year and beyond.
TUCKED AWAY BEHIND THE GLITZ AND GLAM ARE THE REAL HEROES LIKE...
“Have you ever had that feeling where you are stuck. You KNOW you need to move forward, but no matter what you do, you are just not able to get there. That’s when you need to find yourself a mentor. I did, and it was the BEST business decision I have ever made… I came to Brandee a little broken after a breakup with my business partner and needed encouragement and some new tools to bring my small planning company to a six-figure powerhouse that I knew it could be… She was inspirational, driven, and provided me with such motivating, practical guidance around growing my team, bettering my sales techniques and streamlining my pricing and budget. I ended up joining her Mastermind, too and took so many great things away from that experience. As I began the work that Brandee put in place for my business, even when I hit roadblocks, she was there to get me back on the right track. I can happily say that I now own a six-figure planning business with several employees, and we are rocking the industry! A huge thanks to Brandee for being tremendously supportive and positive… Please, run, don’t walk, and get yourself aligned with Brandee. I promise you won’t regret it."
you’ll get the tools and strategies you need to increase your profit and become the CEO your business needs you to be!
RESULT ONE
RESULT TWO
RESULT THREE
RESULT FOUR
RESULT FIVE
Casey Cannon, EBJ & Company
Let’s go from overwhelmed pro to confident CEO!
“I put down that my revenue goal for 2022 would be 360k, and that felt scarily unattainable. Well, I'm so excited (and kind of in shock!) to report that we already hit over 500k for the year - with still 6 weeks to go in 2022! Working with Brandee has allowed me to grow in ways I never imagined, in such a short amount of time. I've moved on from working in my business to working ON my business as the owner and CEO. I've gained tools, resources. I've grown as a person and as a leader and am seriously so excited to see where myself and my business sits this time next year."
“She identified areas we needed to change and then suggested ways to grow. With her guidance, we streamlined our inquiry process to make it easier for clients. We focused on reducing services to focus on profit. And we enhanced and improved our onboarding process. Each step was taken utilizing her advice and knowledge. We know we would not be where we are today without Brandee in our corner, coaching us to be better business owners. Her knowledge is proven with years of experience, her advice is prudent and wise, and her approach is personal and priceless!"
“I just have to say again how well Brandee’s method of closing a sale works! I just used it on another client call today and when you end with “ok, I’m gonna go ahead and send you a contract and here’s the next steps” people are more excited to go ahead and sign the contract and pay the deposit! So so thankful for this group and everything I’ve learned from all of you!"
The Wedding Pro CEO Accelerator is the best of a course, a membership and a group coaching community all in one. And every month the content is being updated to help you navigate the ups, downs and sideways our crazy industry can throw. I’m not just a coach. I’m a wedding pro just like you and I know how to get results and how to help you do the same.
If you’ve been looking for a program that will actually move you from overwhelmed pro to confident CEO, this is it.
But if you want to cut through the messy middle on your way to growing your wedding business, you want someone who’s walked the walk.
We dive deep into the foundational aspects of mindset that are essential for your success as a CEO. Understanding that your mindset plays a crucial role in shaping your business outcomes, this module is designed to empower you with the right mindset and thought patterns necessary to thrive.
Getting into the mindset of a successful CEO
Creating your "not to do list"
Goal setting and action planning
Becoming the coach
Empowering you to take control of your time, set boundaries, and achieve a healthy work-life balance. By implementing the strategies and techniques taught in this module, you'll become a master of productivity, ensuring that your business thrives while enjoying a fulfilling personal life. Get ready to reclaim your time, achieve optimal productivity, and live a life of harmony and success.
How to set boundaries with clients and partners
Creating a work day routine
Setting aside (and sticking to) CEO time
Creating a healthy work/life balance
To help you navigate the world of profitability, we'll introduce you to my proven "points" system. This system will enable you to track and measure the profitability of each aspect of your business, ensuring that you focus on high-profit areas while identifying and addressing any potential profit leaks. By implementing this system, you'll gain a clear understanding of where your business generates the most profit and can make data-driven decisions to optimize your financial success.
Setting the foundation
Stop treating your business like a hobby
Understanding your breakeven number
Setting realistic sales goals
Creating profitable packages
My proven "points" system of profit
We delve into the world of marketing, equipping you with the strategies and tools to attract and engage your dream clients effectively. This module is designed to help you define your target audience, craft a compelling Unique Selling Proposition (USP), leverage networking opportunities, optimize your social media content strategy, and conduct a comprehensive website audit.
Defining your dream client
Creating your Unique Selling Proposition
The art of networking
Social Media Content strategy
Step by step website audit
Master the art of sales, enabling you to convert leads into paying clients with confidence and finesse. By fixing your leaky funnel, tracking inquiries, filling your funnel with warm leads, closing deals effectively, and mastering selling in your DMs, you'll elevate your sales game and achieve greater conversion rates and revenue for your business. Get ready to unlock your sales potential and experience consistent business growth.
How to fix your leaky funnel
Tracking your inquiries
How to fill your funnel with warm leads
Closing the deal
Selling in your DMs
Build and empower your dream team, positioning your business for long-term success. By understanding the distinction between employees and contractors, hiring your first employee, recruiting for scale, establishing fair pay structures, and building a team that aligns with your vision, you'll create a collaborative and high-performing work environment that propels your business forward. Get ready to unlock the full potential of your team and experience sustainable growth and success.
Employees vs. Contractors
Hiring your first employee
Recruiting for scale
Pay, bonuses and vacation time
How to build your dream team
You know what's the worst? When you sign up for a premium program and there is zero support or ability to ask questions as you implement.
When you enroll in The Accelerator, you also get 6 months inside the WPCEO Mastermind which includes...
An exclusive Facebook group to ask questions, get feedback, and connect with fellow wedding industry business owners who are doing the dang thing alongside you!
Learn from some of the most sought after educators in the industry about everything from web copy to email marketing to SEO.
Get your specific questions answered in monthly coaching calls! You'll get access to our monthly live CEO coaching calls to help you implement, get un-stuck, and successfully scale your wedding business. These monthly calls are an incredible opportunity to get yourself in the room with Brandee + Katy. Strategy sessions cost $1500 alone, so to work through YOUR specific challenges in these group calls...priceless!
“So I saw this quote this morning and I immediately thought of you, and I am a keep to myself kind of person but I really felt like I needed to share this with you. “A mentor empowers a person to see a possible future, and believe it can be obtained.” You have empowered me to see the future in my business, and my worth! And if a person doesn’t have worth than they can no longer feel as though a future can be obtained. So Thank you so much for getting me to where I am, and the business owner that I want to be!!”
What would your LIFE look like if your business ran without your constant oversight (and you were actually ‘present’ when you’re with your family)?
Get better results faster in...
No more daily hustle and total overwhelm.
No more juggling all the balls yourself.
And no more wasted effort wondering how to get to the next level.
As a busy mom of three, I needed a business that worked around my life. Not one that hung over my head. I have been where you are. I know what it takes to grow beyond the hustle. I also know how easy it is to get distracted by the little things that bog down your progress. I couldn’t afford that, and neither can you!
The Accelerator includes lifetime access to the course modules and lessons with all updates that are made as well. It also includes 6 months inside the Wedding Pro CEO Accelerator live coaching group. After the first 6 months you can choose to stay inside the Wedding Pro CEO live coaching group for a separate monthly fee!
The accelerator is best for business owners who have an established business (website, steady leads and sales, established brand, etc…) who are ready to scale beyond themselves and become the CEO of their business.
I get it! Life is busy and the life of a business owner is downright overwhelming sometimes. But that’s the whole point of commiting to a program that will help you ditch the overwhelm and streamline your business and team so you can live the life you’ve always dreamed of! You will only get out of any program what you put into it. Our students who see the best results commit to 2 hours per week for the full 6 month program.
No problem! The live calls are there to help you get past your roadblocks, ask questions and get real time help to move your business forward so making time for as many as you can is great! But all calls are recorded and added to the vault in addition to the course videos in each of the 6 modules.
Absolutely! The Wedding Pro CEO includes a 7-day 100% money-back guarantee so that you feel confident moving forward in the program after taking a few days to dip your toes in! We do however want to remind all students to adhere to the Terms and Conditions of the program. All educational content inside of The Wedding Pro CEO is intellectual property and legally protected from outside use or implementation without consent.
You’ll be sent a welcome email to include your username and password to access all of the goodies inside the accelerator to include the course modules, past coaching calls and our monthly calendar of live coaching! You’ll also be added to our Accelerator Facebook Group so you can introduce yourself and get to know the other CEOs who are doing the dang thing and building the businesses they’re always dreamed of!
Let’s Do It Together!