I think I speak for most of us — including me! — when I say that SEO (search engine optimization) can feel incredibly overwhelming and confusing. That’s right, I need this episode as much as anyone out there who has struggled with the SEO strategy aspect of the business!

As a wedding SEO expert, Sara Dunn will teach us today that SEO isn’t as simple as stuffing your website with a single keyword. There are quite a few pieces to the puzzle. However, she’ll also teach us that we often overcomplicate the process, especially if we’re just getting started on trying to rank better on Google!

I’m so thrilled that Sara agreed to come talk about SEO for wedding professionals because she’s dropping so many great pieces of information that I know you’ll find incredibly useful. (And information that you can start implementing today!) I hope you have a piece of paper and pen nearby because you definitely don’t want to miss out on any of her expert advice!

Listen for These Nuggets During the Show

• Meet Sara Dunn from Sara Does SEO!
• The first thing you need to know about SEO.
• Where should your most important keywords go?
• The truth about blogging and SEO.
• Golden nugget: is your website traffic converting visitors into clients?
• Don’t do this one thing when adding keywords to your website and blogs.
• Using image optimization in your SEO strategy. Plus, alt text explained.

Links Mentioned:

Blog post: What Should I Name My Images for SEO?
Wedding SEO Bootcamp
Sara Does Seo Website
Sara’s Instagram

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