“People buy from people, not brands. (Unless you’re Nike of course). But in a sea of wedding professionals that offer the same service as you, why choose you?”
When you’ve been in business as long as Kristina has, you start to take a look at all the skills you’ve gathered over the years. She realized that having experience in IT, marketing, and being a systems wiz made her an excellent resource for helping businesses solve problems and help them stay on track to meet their goals. You can see why she’s so valuable!
Hold up. You mean to tell me you’ve got a bunch of wedding professionals (several who offer the same exact services) and a bunch of overwhelmed engaged couples all in one place, and this setup is serving everyone? That’s exactly what Kristina is saying.
All you have to do is head over to The Ring. The Bling. And All the Things to see why it works. To have every vendor you’d ever need to hire in one place available (while still having plenty of options) is such a relief for overwhelmed engaged couples. You can also make business recommendations, leave reviews, and become an affiliate. Plus, the search features make it simple for couples to discover you!
You’ve likely seen the hashtag or the phrase dropped before, #communityovercompetition but community over competition is not something you can fake. If you really want to know if this is a core business value, you will see it in the businesses that lead by that example.
If you dig even deeper into businesses that model community over competition, you’ll discover a certain confidence about them. These are the pros who have done the mindset work to realize there is enough of everything to go around. An abundance mindset.
“When you give your audience a chance to know YOU, they will have the chance to choose you-and everything you deliver.”
Choosing to be a pioneer in the industry is exhilarating and terrifying at the same time. There are no rules, but you also have no reference point. Kristina’s advice? Any time you are rolling out something new in your business, you’ve got to become a genius in the art of reverse-engineering.
Her second pro-tip was to roll out the offer or product in phases. You may have a brilliant idea today, but do you have the time, team, and education you need to execute it today? If you’re human, probably not. Map out the phases and find ways to deliver the value in manageable steps.
People buy from people, not brands. (Unless you’re Nike of course). But in a sea of wedding professionals that offer the same service as you, why choose you?
Because you’re their cup of tea. But if you haven’t shown up to serve them or tell them why working with you will always blow their hair back, how can they choose you? (Spoiler alert: they can’t-and they won’t.)
I know you are knee-deep in client work, but I promise you that making time to connect with your audience will ensure there will ALWAYS be client work available.
When you give your audience a chance to know YOU, they will have the chance to choose you-and everything you deliver.
Be sure to listen to this week’s episode where Kristina Stubblefield of The Ring. The Bling. And All the Things and I talk all about being a business owner who leads the pack in community over competition!
Visit Kristina at The Ring. The Bling. And All the Things
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I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
small biz coach
I have experience speaking at both live and virtual events, educating creative and wedding entrepreneurs how to step into their role as CEO. If you're looking for speakers for your next conference, workshop, event, or the next guest for your podcast, I'd love to see how we can collaborate!
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