The Wedding Pro CEO Podcast: Episode 161

With Emily Foster and Brandee Gaar

If you’re a wedding professional, then you know that engagement season is the busiest time of year. Couples are shopping around for vendors, and you want to make sure that your website and branding are on point so that you’re attracting the right clients.

In this blog post, Emily Foster shares 3 tips for creating a strong brand strategy that will help you book more weddings.

First, she recommends thinking about whether you’re catering to budget couples or couples with a higher budget. This will help you to create visuals that match your ideal client’s budget.

Next, Emily says that couples are looking for a way to contact you easily, so make sure your contact information is easy to find on your website.

Finally, she suggests showing your face and personality on your website, as well as what makes you different from other vendors in your industry. By following these tips, you can create a strong brand strategy that will help you attract more of your ideal clients.

Emily Foster is a brand strategist and web designer who specializes in working with wedding industry professionals. She has a passion for helping her clients create brands that reflect their mission and values, and that make it easy for couples to do business with them.

Why is it important to have a strong brand strategy?

A strong brand strategy is important for wedding professionals because it can help them to attract and retain customers. A well-defined brand can also help to differentiate a wedding professional’s business from their competitors. A strong brand can communicate to potential customers what a business is all about, and what they can expect from the products or services that they offer.

In today’s competitive marketplace, a strong brand can be a powerful asset for any business. For wedding professionals, a strong brand can help to build customer loyalty and trust. A well-defined brand can also make it easier for customers to remember a business and its products or services. A strong brand can give customers a sense of confidence in a business, and make them more likely to recommend it to others.

In today’s Wedding industry, a strong brand can be a valuable asset for any business.

Here are the steps you need to follow:
1. Identify your ideal client
2. Create visual assets that represent your brand
3. Make it easy for your clients to do business with you

1. Identify your ideal client

To identify your ideal client, start by thinking about the type of couple you want to work with. Consider their budget, wedding style, and location. Then, take a look at your current clientele and see if there are any commonalities between them. If not, don’t worry! You can also use your marketing and sales materials, such as your website and social media, to attract your ideal client.

Think about the type of couple you want to work with and what budget they might have. Consider their wedding style and if they want a destination wedding or something local. Also consider the location of where they would want to have their wedding. Doing this will help you better identify your ideal client. Once you have considered all of these factors, take a look at your current clientele and see if there are any commonalities between them. If you can’t find any commonalities, don’t worry! You can also use your marketing and sales materials, such as your website and social media, to attract your ideal client.

2. Create visual assets that represent your brand

First, you’ll need to decide what kind of visual assets you want to create that represent your brand. This could include a logo, color palette, typography, patterns, or images. Once you know what you want to create, you’ll need to actually create the assets. This could involve hiring a designer, or if you’re feeling creative, you could design them yourself.

Once you have your visual assets created, you’ll need to start thinking about how to use them in your branding. This could involve creating a brand style guide, which outlines how and when to use your visual assets. It could also involve creating templates for your website or social media posts that incorporate your branding. Whatever you do, make sure that your visual assets are used consistently across all of your branding materials. This will help create a cohesive and recognizable brand that your ideal clients will be drawn to.

Always keep your visual assets updated As your business grows and changes, your visual assets should grow and change with it. This means that you should periodically review your visual assets to see if they still represent your brand well. If they don’t, then make some changes. This could involve updating your logo, color palette, or typography. Or, it could mean creating new visual assets to represent your brand in different ways. Whatever you do, make sure that your visual assets always reflect the current state of your business.

3. Make it easy for your clients to do business with you

If you’re trying to get people on the phone and you’re trying to build up your leads, by all means do it. But get to the place where you can scale back on the number of calls that you are doing by providing free and valuable information, answering their prospecting questions on your website. Price or no price on your website? We are indifferent, if you want to put your pricing out there and be like, hey, if you still want me, come on over. Great! If you don’t list your pricing on your website make the process for them to get at least an idea of your pricing before a consult.

Next, consider your “Contact Us” page of the website. Have you seen contact us pages where there’s no phone number, there’s no email address? And then every OTHER field is required and it takes 30 minutes to fill it out? That’s so frustrating, right? Yeah. I mean, I think part of the questions are great to field. Obviously, you want to know their name, email, phone wedding date. The rest of your fields can really be addressed in the consultation. No need to get into all the nitty gritty of, like, what is your ideal wedding style, or favorite TV show if when they see your pricing they fall off anyway.

Bottom line, wedding professionals should definitely make it easy for their clients to get in touch with them.

Your Brand Strategy

A strong brand strategy is important for wedding professionals because it can help them to attract and retain customers and build referrals. A well-defined brand can also help to differentiate a business from their competitors. If you’re a wedding professional who’s struggling to get satisfaction from your clients, listen to this episode!

Why do some brands succeed while others fail? The answer may lie in their brand strategy. In this episode you will learn:
1. What are some quick answers that couples are looking for on wedding vendor websites?
2. What is the best way to contact a wedding vendor?
3. What makes a wedding vendor’s business unique?

Want more of this?

Link to Emily’s Freebie: Client Archetype Workbook. https://emilyfostercreative.com/client-archetype

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