Are you an overwhelmed and overworked wedding industry entrepreneur who has never thought about using Google Ads to bring leads to you? If so, you’re in the right place! My guest, Mark Chapman, is here to show us the power of Google Ads and how they can help us bring leads to us and increase our conversions and sales. Mark Chapman is the founder of the I Do Society and in this blog post, I’ll outline how Mark used Google Ads to build a profitable business that doesn’t require burnout and overwhelm.
Mark Chapman is a successful entrepreneur and founder of the I Do Society, a company that helps wedding businesses utilize Google Ads for their Marketing. He himself is an experienced wedding industry expert, having worked in the wedding photography industry since the early 2000s. Mark is passionate about helping wedding entrepreneurs learn how to use Google Ads to their advantage, so that they can focus on creating a business they love and doesn’t require constant oversight.
Are Google Ads worth it? At Blush we have not used paid Google ads. But after this podcast episode, we are hopeful to implement it in 2023 to test the impact. So, I think it is worth trying, yes.
Mark shared that by creating targeted ads and campaigns on Google, you are able to reach potential customers who are actively searching for your services.
You can customize your campaigns to reach the right audience, including those who have already expressed an interest in the services you offer. This helps to ensure that you are targeting the right people and getting the most out of your ad budget.
Google Ads also helps to increase brand awareness and visibility, which is key for any wedding industry entrepreneur.
By utilizing Google Ads, you can ensure that your message reaches a specific audience that can gain more leads and more clients.
Additionally, using Google Ads can help your business to stand out from the competition, as you are able to customize ads to fit the needs of your target audience.
Mark believes this wholeheartedly and loves to share this with other Wedding Pros. He will tell you that using Google Ads is essential for any wedding industry entrepreneur looking to grow their business.
Here are the steps you need to follow:
1. Put yourself in your customer’s shoes and determine how they would search for your business.
2. Have a budget of about $500 a month to start running Google Ads.
3. Use the data from Google Ads to measure conversions and adjust your budget accordingly.
The first step to successful Google Ads is to put yourself in your customer’s shoes and determine how they would search for your business.
To do this, you need to understand how your customers think and what they’re looking for.
For example, if you’re a wedding photographer, when a customer searches for “wedding photographer”, they may be looking for pictures, designers or other photographers. Therefore, you should bid on the keyword “wedding photographer” rather than “wedding photography”.
Additionally, you should consider other keywords that your customers may be searching for, such as “bridal store”, “wedding dress shop” or “wedding venue”. This will help ensure that your ads are targeted to the right customers and will help you get the most out of your ad budget.
Finally, it’s incredibly important to have a budget allocated for Google Ads, as you need to have data to work with in order to find out what’s working and what’s not.
A great place to start is to have a budget of around $500 a month.
Once you have decided to start running Google Ads, the first step is to set a budget.
According to Mark Chapman, who specializes in helping wedding industry entrepreneurs with Google Ads, it is important to have a budget of at least $500 a month to start.
With a budget of about $500 a month for Google Ads, it is important to remember that this is only a starting point.
Depending on the type of business and the size of your local market, you may need to adjust your budget accordingly.
For example, if you are located in a major metropolitan area, you may need to increase your budget in order to reach more people. However, if you are located in a smaller market, you may be able to stay at the $500 a month budget.
No matter what, it is important to remember to track your data and performance in order to determine if you should increase or decrease your budget. Google Ads provides a wealth of data that can be used to measure the success of your campaign. You can track how many people clicked on your ad, how many people filled out a contact form on your website, and how many phone calls you received from your ad. Using this data, you can adjust your budget accordingly in order to optimize your return on investment.
Once you have determined your budget for Google Ads, it is time to start building your campaigns. It is important to remember that you should target your ads based on the keywords that are relevant to your business. This will ensure that you are getting the most out of your spend.
Additionally, it is important to set up your campaigns and ad groups in a way that allows you to track your data and performance. This will ensure that you are able to optimize your campaigns and get the most out of your budget.
The final step in the process of setting up Google Ads is to monitor your campaigns and make adjustments as needed. It is important to track your campaigns, as well as your performance, on a regular basis so that you can make changes to ensure that you are getting the best results possible.
With the data, you can measure how many phone calls, contact forms, and other interactions you get from the ads, and adjust your budget accordingly.
For example, if you find that for every dollar you put in, you get two back, you can increase the budget to get more conversions. On the other hand, if you are not seeing the results you are expecting, you can lower the budget or tweak the campaign to see if you can get better results.
By monitoring your Google Ads campaigns and adjusting your budget and targeting as needed, you can ensure a successful campaign. By doing so, you can maximize your conversions and minimize your costs. With a bit of fine-tuning, you can make sure that your campaigns are performing well and you are getting the most out of your budget. So, make sure to keep an eye on the data and make adjustments as necessary to ensure that you are getting the best possible results from your Google Ads campaigns.
In conclusion, Mark Chapman has provided us with a great way to use Google Ads to bring leads to us and increase our conversions and sales. By putting ourselves in our customer’s shoes and allocating a budget of about $500 a month to start running Google Ads, we can customize our campaigns to reach the right audience and get the most out of our ad budget. Additionally, we can track our data and adjust our budget accordingly to maximize our return on investment. With the right strategies and tools, you too can unlock the power of Google Ads and bring leads to you.
Learn more about Mark Chapman and the I DO SOCIETY by clicking HERE!
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I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
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I have experience speaking at both live and virtual events, educating creative and wedding entrepreneurs how to step into their role as CEO. If you're looking for speakers for your next conference, workshop, event, or the next guest for your podcast, I'd love to see how we can collaborate!
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