On this blog, you can follow along with Bethel Nathan of Elevate by Bethel and learn how to create a rave-worthy experience that sets you apart.
Bethel is known for providing a unique, custom, and personal experience to her couples. She will outline in detail her journey from Wall Street to the wedding world and how she created a client-focused business that increased her profit margins.
You’ll understand what sets you apart in business and your ideal client. So let’s dive in and unlock your true potential!
Bethel Nathan is a wedding officiant and business coach who is well known for her personalized and meaningful ceremonies, and her mission is to provide a rave-worthy experience for couples looking to create a ceremony that reflects their unique relationship.
Bethel is a former Wall Street worker and has been in the wedding industry for 14 years, officiating over 1200 weddings. She speaks Japanese and loves to surprise couples with a few lines during the ceremony. Bethel has created a process to ensure that couples have a personal and meaningful ceremony and understands the importance of pre-warming leads through her website, social media, and marketing.
Follow Bethel Nathan:
When Wedding Pro CEOs have a clear understanding of their unique value proposition and the particular needs of their target audience, they are more likely to stand out in the market and attract the right customers.
CEOs who know what sets them apart can also craft more effective marketing strategies that focus on reaching their ideal clients and differentiating their company from the competition.
For wedding professionals, understanding their niche and ideal client is key to building a profitable business.
Wedding pros need to be aware of their competitors and the services they provide to better understand what sets them apart.
If you are able to identify who your ideal client is, you will craft more effective marketing strategies and create services that meet your ideal client’s specific needs. Knowing and living in this mindset will help wedding professionals, like you, create a strong, profitable business you will be proud of!
Here are the steps you need to follow:
1. Create an effective website that reflects your brand, values and services.
2. Use social media to pre-warm leads and create a personalized experience.
3. Utilize reviews to illustrate the type of service you provide.
Creating an effective website that reflects your brand, values, and services is essential for setting yourself apart from other Wedding Pros.
Your website should be an accurate representation of what your services offer, and should be designed to attract your ideal client.
To get started, you’ll need to create a website that has a clean design, with easy navigation and a clear message. Begin by brainstorming and writing down your brand values, services, and target client.
This will help you to create the narrative and messaging that you want to communicate to your website visitors. Make sure to include detailed descriptions of your services and a portfolio of past events.
You’ll also want to include compelling visuals, such as photos and videos, to help draw in potential clients.
Finally, you’ll want to include a call-to-action section that encourages visitors to contact you or learn more about your services.
Once you have your content ready to go, you’ll need to find a website design platform that can help you create a website that is visually appealing, functional, and easy to navigate. There are many different website design platforms available that have a variety of templates and features to choose from. When you are selecting a platform, make sure to look for one that is user-friendly and has a good customer support system.
Using social media to pre-warm your leads is an important part of the sales funnel. It helps potential customers get to know your brand and understand what your services are in order to make an informed decision.
A great way to do this is to create content that reflects your ideal customer and the kind of experience you offer. This could include sharing photos of real couples you’ve worked with, telling stories about your services, and showcasing the types of events you specialize in.
You could also use social media to promote blog posts, special offers, and other content that will help potential customers learn more about your business.
Additionally, engaging with potential customers on social media by responding to their comments, questions, and messages will help build a rapport and make them more likely to convert when they’re ready to book. Personal engagement with your existing customers and potential customers on social media, you’ll be able to create a pre-warmed lead that is more likely to convert into a happy and paying client.
Utilizing reviews to illustrate the type of service you provide is an important step in the sales funnel process. It can help potential clients feel more confident in their decision to work with you, as it serves as a reassurance that you provide the service they are looking for.
For example, if you are an officiant providing a unique, personal, meaningful, and nontraditional ceremony, you can seek out reviews from previous couples that focus on the type of service you provide. These reviews should include descriptive language that speaks to the elements that make your service unique, such as the level of personalization or the effort you put into making the ceremony meaningful to the couple.
You can also use your website and social media to illustrate the type of service you provide. For example, your website should showcase the type of couples you work with and the type of design you provide.
You can also use pictures and videos of previous ceremonies to illustrate the unique elements of your service. Take advantage of social media can. Platforms like Instagram Reels, Youtube Shorts and Tiktok can be leveraged to both illustrate what type of service you provide and to feature reviews from previous clients.
Keep review posts and mentions short and to the point. Do not include the entire review. Cherry pick a few key lines from the review and highlight those. Keep the full review on Google and or your website.
Listen to today’s episode of the Wedding Pro CEO Podcast! Unlocking your true potential in business by understanding your ideal client will streamline your success.
Special Guest, Bethel Nathan of Elevate by Bethel guides you through her journey from Wall Street to the wedding world, and provides a unique, custom, and personal experience to her couples.
She outlines detailed steps to create a client-focused business, such as creating an effective website, utilizing social media to pre-warm leads, and using reviews to illustrate the type of service you provide.
With the right strategies and determination, you too can unlock your true potential and create a profitable business that you love.
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I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
small biz coach
I have experience speaking at both live and virtual events, educating creative and wedding entrepreneurs how to step into their role as CEO. If you're looking for speakers for your next conference, workshop, event, or the next guest for your podcast, I'd love to see how we can collaborate!
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