An Interview with Susan Southerland-Misfud
In today’s episode, I’m talking with Susan Southerland-Misfud, President of Just Events group. Susan is a leader in our industry having grown her business for almost 30 years!! Her success is attributed to her love for reading, learning, and researching and of course, her drive to be the best of the best!
Susan shares how she saw a hole in the wedding planning market early on in her career which led her to create a service that didn’t exist. Now that same service is almost a way of life for our Central Florida planning industry!
Susan also shares the #1 thing every business owner needs to know to safeguard their company and keep it thriving!
What you’ll hear in this episode:
How Just Marry! was created
How Susan landed her first hotel contract
What it was like to make her first hire
The one big thing Susan hopes all business owners will learn from her journey
How she pivoted into adding corporate events to her wedding planning brand
What lies ahead for the future of Just Events Group
Her 3 biggest tips for those just starting their business journey
This episode is filled with SO many nuggets that will not only inspire you to think differently but will push you to find new ways to serve and innovate!!