Behind every great site is a great collection of testimonials.
Think about the service-based businesses you buy from — you may click with their messaging and services, but what makes you click “buy” most of the time? It’s probably the testimonials that solidify your decision!
Testimonials are powerful tools, friends. In fact, did you know that 92% of customers say they read online reviews before making a purchasing decision? So you’re definitely not alone in double-checking a brand’s reviews before buying from them.
And great news! If this works for you and your purchasing decisions, this will work with your brand as well. Testimonials can boost your conversion rate and establish rapport between your client and your brand. If you don’t have any testimonials for your wedding business yet or you’re not exactly a “pro” at this and want some ideas on how to get more reviews for your business, read on! I’m sharing three ways to get more testimonials from your clients.
(P.S. This is part one of two. Check out part two here!)
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As you get close to your client’s wedding, talk to them about how significant reviews are for your company. Get them engaged in the conversation and ask them if they used reviews to choose any of their vendors. (This is also a fantastic method for gathering market research data at the same time.) Then, you can let them know they will be receiving an email from you about two weeks after their wedding, and you would be grateful if they could take a few minutes to review you.
Having an interactive and thoughtful conversation like this will help them remember the conversation you had once they receive that email.
Incentivizing clients is one of the most fool-proof ways for getting testimonials from your clients. You can offer something as simple as a gift card to Starbucks or something a bit more elaborate, such as a date night basket. These are just a couple of examples, and you can, of course, tailor these gifts to your preferences. Regardless of what you offer, everyone loves gifts, and you love reviews! So it’s worth the few extra $$$ to get those testimonials for your wedding business.
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These are just a few ways to get testimonials for your business! As a reminder, this is part one of two, so make sure you’re signed up for the newsletter to receive a notification when part 2 is up!
For now, I’d love to hear your thoughts — is there one of these tips you’d like to implement into your business? Let me know your thoughts down in the comments!
I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
small biz coach
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