“Confidence is good. Cockiness is bad” ~ Alan Berg
With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”.
Alan has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.
I love this episode because I get to have a casual conversation with Alan about how he got his start in sales (which started in the car business) and how the heck he transitioned to the wild world of weddings.
We talk about everything from how he taught himself spanish and can now do full presenatations in 2 languages to his crown of books (you’ll have to check out the episode on my YouTube channel for that one) and the time he played bass with Pink’s drummer!!!
The man who thousands of event industry business owners go to for training, knowledge and industry advice is so down to earth and I can’t wait for you guys to get to know more about one of my favorite authors, Alan Berg!
And one last thing before you jump into this week’s episode. Alan was so gracious to send me an autographed copy of each of his 5 books to giveaway to a few of our lucky listeners!!!
To enter to win an autographed copy of one of Alan Berg’s books, visit www.brandeegaar.com/crownofbooks. Enter your name, email and what book you’d like! We’ll announce the winners via email on August 3rd!