Today we are diving deep into Cayla Cummings success story within the wedding industry. Cayla is a Texas-based luxury wedding photographer and videographer. Cayla has built a thriving multiple six-figure wedding business and shares with us what it’s been like to do so! Let’s get into it!
Carhartt Photography, co-run by Cayla and her husband David, is based in Austin, Texas but they have extended their services to Houston and Dallas, covering over 50 weddings a year. Cayla’s photography journey began in 2016, but the addition of videography in 2019, led by David, marked a significant turning point. This expansion not only allowed them to offer different their but also set them on a path of rapid growth.
In 2021, Cayla introduced an associate program, which allowed her to build a team an take some of the load off her shoulders. This move wasn’t easy, because it meant overcoming the fear of handing over her ‘baby’ to someone else and a lot of us know that feeling all too well! Today, she has created an amazing team that drives her business to the success she’s worked so hard for.
Cayla’s decision to join our Accelerator Program, and later the Next Level Mastermind, was a game-changer. It was a step taken to really focus on the financial health of her business. She also, talks about how important the accountability and structure of the accelerator is which helped her in transitioning to an S-Corp, organizing finances, and setting up separate bank accounts – all within a really short time.
Cayla’s key piece of advice? Never stop seeking education and growth opportunities.
If not, let’s figure out why.
I’m doing a FREE Training on Thursday, February 1 at 11am EST on how to Strike Gold during the Engagement Boom of 2024!
I’ll be sharing my exact sales strategies on how to achieve a 40%+ conversion rate (and how to get your consults to close every single time!).
Once your funnel is optimized, you’ll be booking $10k, $20, $30k+ months with ease!
I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
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I have experience speaking at both live and virtual events, educating creative and wedding entrepreneurs how to step into their role as CEO. If you're looking for speakers for your next conference, workshop, event, or the next guest for your podcast, I'd love to see how we can collaborate!
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