If you’ve heard it once from me, you’ve likely heard it a dozen times: “If your business has no profit, it has no purpose.” I’m diving deep into this philosophy today because, as a wedding professional, grasping this concept is non-negotiable for understanding how to make money in the wedding industry and building a sustainable business.

Profitability: A Must in the Wedding Industry

In the wedding industry, discussing money feels so taboo! Yet, here I am, passionate about breaking this taboo. It’s okay, actually essential, to learn how to make money in the wedding industry and WANT to make more money. Our servant’s hearts got us here, but it’s the profitable strategies that will keep us here.

The Reality of Running Your Wedding Business

Going from loving your craft to running a business can feel like being in uncharted waters. All of a sudden, you’re dealing with taxes, payroll, and client management—areas that are so far removed from why you started. I didn’t attend “CEO School,” and yet, here I am, learning and sharing the ropes of how to run your dream wedding biz.

Many of you come to me, feeling lost and frustrated, wondering where the profit is. The answer? It’s hidden in plain sight, you just need to step fully into your role as CEO.

So, let’s get real. If what you’re doing feels more like a hobby than a business, it’s time for some tough love.

A hobby is fantastic for personal fulfillment, but calling it a business? That requires a profit. And without profit, all those reasons we started our businesses for (time freedom, being with family, contributing financially) become unattainable dreams.

Achieving profitability is a must-have. It ensures you can pay yourself, build a team, and keep your business afloat. If you’re years into your journey without seeing consistent profitability, it’s time to take a hard look at your pricing and the value of the services you’re delivering. Are you undercharging? Or maybe overdelivering?

Remember, we’re in a service industry. Our time, our energy – they’re our inventory. Over servicing depletes your most valuable resources without proper compensation. So, whether it’s raising your rates or refining your offerings, making your business profitable is non-negotiable. Hard stop.

For those feeling overwhelmed, start by understanding your break-even point.

Head over to my website, grab the budgeting tool, and figure out what you need to bring in each month just to break even. It’s your first step toward building a business that doesn’t just survive, but thrives.

Ready to Build Your Profitable Business?

Join the Wedding Pro CEO Accelerator: A 6-month program for established wedding pros who are ready to ditch the overwhelm, create consistent profit, build their dream team and confidently grow their revenue to $100k/year and beyond.