If you’re a wedding pro, you know how challenging the wedding industry can be! One of the biggest challenges we face in the industry is the need to constantly attract new clients since weddings typically don’t lead to repeat business. However, on this episode of The Wedding Pro CEO podcast with Susan Southerland, she shares her secret game-changing strategy that can help you gain that repeat business, increase service prices, AND reduce your weekend workload.
Here’s 5 key takeaways from this episode:
Since most of us are in the wedding industry we obviously tend to focus on weddings, but consider diversifying your revenue streams by adding corporate events to your roster. Whether you’re a florist, photographer, planner, DJ, or stationer, corporate events can be a lucrative addition to your business. Don’t assume that corporate events are only for wedding planners. Anyone wedding pro can tap into corporate events.
Making money year round can sometimes a challenge due to its seasonal nature. Corporate events, with their steadier demand throughout the year can definitely provide financial stability. Recognize that corporate events can lead to significantly higher revenue compared to weddings. The corporate world often operates with larger budgets and a willingness to invest in value-added services.
As your corporate event business grows, you may find that some staff members are better suited for corporate events, while others excel in weddings. Don’t hesitate to build separate teams to ensure each event type receives the attention it deserves.
Depending on your current branding, you might need to establish a separate brand or company name for your corporate event services. Corporate clients often prefer distinct branding for their events.
Start Now! Don’t wait for the perfect moment. Begin your journey into corporate events as soon as possible. The longer you wait, the longer it will take to reap the rewards of this additional revenue stream.
Join the Wedding Pro CEO Accelerator: A 6-month program for established wedding pros who are ready to ditch the overwhelm, create consistent profit, build their dream team and confidently grow their revenue to $100k/year and beyond.
I help creative business owners sustainably scale their business so they can create a thriving career and work-life balance.
small biz coach
I have experience speaking at both live and virtual events, educating creative and wedding entrepreneurs how to step into their role as CEO. If you're looking for speakers for your next conference, workshop, event, or the next guest for your podcast, I'd love to see how we can collaborate!
your business bestie + mentor + coach + cheerleader for wedding professionals and creative entrepreneurs
Want to learn how to Convert more leads into buying clients?
Get the emails!