The struggles of your wedding business marketing can get SO overwhelming. You’re not alone. It’s easy to feel lost. The constant pressure to create content, mindful posting, and keeping the pace with the rapidly changing social media algorithms is enough to give anyone a headache. Well I’m happy you’re here. I’m here to share some game-changing advice that will not only simplify your marketing efforts but also significantly boost your sales.

Welcome to your wedding business marketing masterclass for 2024 and beyond. Grab a drink and take notes!

15 Wedding Business Marketing Ideas

1. The Power of Networking

Let’s face it, in a world where Instagram DMs and TikTok trends seem to rule, networking might feel a bit old schooled. But here’s the golden nugget of truth: it’s actually your secret weapon waiting to be unleashed! Stepping into local networking events is not just about shaking hands and swapping business cards; it’s where genuine connections and invaluable referrals happen. Trust me on this one! Your local network are gonna be the people who say things about you in a great light when you’re not in the room.

2. Automation with ManyChat

Imagine having a fairy godmother who’s always on, ready to chat with your potential clients while you’re off creating magic elsewhere. Automation tools like ManyChat listen and respond to Direct Messages (DMs) on social media platforms, allowing you to engage with potential customers at any time without being physically present. It’s like being in two places at once, ensuring no potential client ever feels neglected.

Organic Social Media

You knew that I wasn’t gonna have 15 best marketing tips without some of them having to do with organic social media, right?

3. Pinterest, 4. TikTok, & 5. Instagram

Pinterest and TikTok are gonna be your outreach platforms. These are gonna be the platforms where new people are finding you, but they’re used differently. Instagram is going to be used as your nurturing platform. So you’re driving traffic from TikTok and Pinterest to Instagram, and Instagram’s where we want them to DM you. That’s why ManyChat is important. That’s where they’re having a conversation
with you. That’s where they’re learning more about you. It’s SO important to create content for these platforms to display your expertise.

6. Having an Overall Marketing Strategy

There is nothing more painful in my entrepreneurial life than sitting down to my computer and knowing I have to create content that day and having absolutely no idea what I’m gonna create. What I want you to do is have a really clear marketing strategy of what you’re posting every single week that’s actually going to drive a buying decision for your followers. Blogs can be a great resource as your anchor content and can be repurposed and redistributed on different platforms. I talk a lot about having anchor content and for a wedding pro, your anchor content is typically gonna be your blog because that’s how we’re driving traffic back to your website.

Bases on that piece of anchor content, you’re gonna create reels, carousels, Pinterest pins, TikToks, and repurpose all of it to all the different platforms! If you want to understand a little bit more about how we use anchor content and what kind of post you should be making to drive these buying decisions and drive traffic back to your website, that’s exactly what Social 365 is.

7. Have an Optimized Profile & 8. Have an Optimized Link in Bio

A strong profile is absolutely the cornerstone of your organic social media. When someone lands on
your profile you have less than 3 seconds to grab their attention and help them to know that you are the wedding pro for them. So what does an optimized profile actually look like? An optimized profile is gonna have keywords in it, you wanna tell people where you do what you do, and you wanna say who you do it for.

If you need help optimizing your profile I have a step-by-step guide here!!

The first thing someone usually does when they go on your profile is look at your bio and link in bio. I am definitely guilty of this. If you DM me on Instagram, the first thing I do is I go to your profile and then I click your link in bio every single time. I always click the link in bio because I wanna know how serious are you about driving sales into your business. If you have a link in bio that has 13 different links and the very last one says, contact us to book a consultation, I’m out! The very first link in your link in bio should be how to work with us. Hard stop.

9. SEO

I feel like this may be a little bit of a sleeper in the marketing methodology because it’s a long game. My good friend, Sara Dunn, is the queen of SEO for wedding pros. I would love for you to go back and listen to episode 117 called the SEO strategies that you cannot live without. Understanding SEO not only helps you to optimize the pages on your website, but when you’re creating these blogs that I tell you to create as anchor content, not only you’re gonna share them out organically through social media, but if you use SEO wisely, it’s gonna become a long player for you.

Here’s the link to get into Sara’s SEO Bootcamp!

The idea with this episode is to help you understand that these wedding business marketing strategies work together to consistently have your funnel full of warm leads. So some of it is gonna be active participation from you and some of it is gonna be a little bit more passive.

10. Be a Guest on Podcasts

I had a wedding podcast reach out to me and ask me to be a guest from a planner’s perspective. I kid you not, I had a bride reach out to me less than 3 months after that podcast aired, I had a bride reach out time. I never even thought about it honestly for driving traffic to my planning business. She loved what I had to say, went to my Instagram, started binging our Blush content over on Instagram, and then reached out. We didn’t even have to sell her!

11. Get More Google Reviews

This is something that actually my new CEO of my business, you guys know if you’ve listened to me for a little bit, I had an episode a couple months ago back in January that I shared that we recently just hired a CEO for Blush, and of the things that she has really been pushing me on and our team on is to have more Google reviews. We’ve typically, in the past, focused more on Knot and WeddingWire reviews. We have hundreds on those 2 platforms, but Google is really a massive resource which we don’t have many reviews on. You can set up an automated email that goes out to your clients. Ours goes out 9
days after their wedding.

12. Guest Blogging

Going back to our blogging strategy and I talk all about this in Social 365. You can get guests to actually write blogs for you and vice versa for you to guest blog for them. So what I mean by that is we love to tap into our partners, and we love to have them write a blog for us. There’s a couple of reasons this is helpful in your wedding business marketing. 1. it’s less blogs for you to write and 2. it’s actually gonna help you to build your audience because if you publish them and then you share back to them, you’re gaining an audience. This is AMAZING for your wedding business marketing.

13. Know Your Numbers

If you’ve been here long enough, you know I couldn’t resist the numbers talk. Evaluate your funnel to understand where most leads are generated from and where they might be falling off. This understanding will help you optimize your sales funnel and increase revenue. Must I say more? I don’t think so!

Grab my free inquiry tracker HERE!

14. Have 3 Killer SEO Optimized Evergreen Blogs

What “evergreen” means is that they would be useful today, tomorrow, and 5 years from now. To create these think about the questions you get most often. Why do I want you to write these evergreen blogs? If they’re really SEO optimized and then shared out on Pinterest, shared out on TikTok, shared through Google and things like that, they’re gonna be passive. They’re gonna work for you consistently. Add those killer blogs to your link in bio and watch them drive the organic traffic to you.

15. The Power Of Email Automation

I am THE biggest fan of email automation. An efficient email automation system will ensure consistent communication with your clients at all stages of their journey. It is a game changer. I made this number 15 because I truly think that 1-14 should be in place before you get to number 15.

You are gonna create a funnel so that when someone inquires with you, it helps you follow up with them every 3-5 days and include tips in those emails! Give them golden nuggets to make them NEED to book with you. Email marketing is the number 1 way to convert buyers.

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I carefully curated these 15 tips only so that they would be the tips that make you money, but I want them to be done in a way that creates a cohesive wedding business marketing strategy for you to really create
passive and active ways to constantly be putting leads into your funnel.

WATCH THE FULL EPISODE HERE

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